Your customers are asking AI assistants about businesses like yours right now. The questions follow patterns — predictable enough that you can prepare for them the way a good student preps known exam topics. Here are the ten question types local customers actually ask, and for each, the specific move that positions you to be the answer. Work through them in order; each builds on the last.
The Discovery Questions
1. “Best [your category] in [your city]” — the classic. Becoming the answer starts with category clarity everywhere (especially your Google Business Profile) and review depth that corroborates quality. 2. “[Your category] near [neighborhood]” — geography-specific. State your service areas explicitly on your site, by name; machines can’t guess your radius. 3. “Affordable / high-end [category] in [area]” — positioning-specific. If you never signal your market position, you match neither query; honest range language (“typical projects run X–Y”) places you.
The Situation Questions
4. “Who can handle [specific problem] quickly?” — urgency plus specificity. Publish pages naming the exact problems you solve and your real response capability. 5. “[Category] that works with [customer type]” — the fit question: seniors, landlords, restaurants, first-timers. If you serve a niche well, say so in plain words; the fit questions are where thin competition makes first mentions most winnable. 6. “How much does [service] cost in [area]?” — the money question, asked constantly, answered by almost no one locally. A page with honest ranges and the factors that move them is exactly the complete answer machines love to draw from — and it earns trust before the first call.
The Trust Questions
7. “Is [your business] reputable?” — asked about you by name once you’re shortlisted. The answer gets assembled from reviews, your responses, and third-party mentions; tend all three. 8. “What do reviews say about [your business]?” — coach happy customers toward specifics (“mention the repair and the neighborhood”), because specific reviews become quotable evidence. 9. “[You] vs [competitor]” — the comparison. You can’t control it, but a clearly stated specialty gives the machine a truthful distinction to draw instead of a shrug.
The Decision Question
10. “Who should I call for [need] today?” — the harvest question, where everything above converges into two or three names. There’s no single trick for this one; it’s won by being knowable, believable, and current across the previous nine.
Your Two-Week Plan
Week one: run all ten question types through two AI platforms with your city and services plugged in; log who’s named and why they might be. Week two: pick the three questions where you’re absent but competition looks thinnest — usually the situation questions — and make one concrete move on each: a page published, a review coached, a fact clarified. Then retest monthly. That’s the whole method: predictable questions, prepared answers, patient measurement. When you want the prepared-answer strategy run at full depth — all ten types, content built, evidence steered, movement tracked — that’s LeadSupport.net’s specialty. Run your week-one audit now, then contact LeadSupport.net and let’s turn the exam schedule into your win list.